Your Blue Store: Inventing a New Kind of Retail

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“What are we selling?”

This is the question KITE and KTID first asked Blue Cross Blue Shield of Rhode Island (BCBSRI) in regards to designing their new retail concept: Your Blue Store.

In this uncertain marketplace, managing healthcare has become increasingly daunting. BCBSRI’s ask: design a brick and mortar “store” to provide better customer care and alleviate confusion and stress.

Christine West, principal of KITE Architects, and Kelly Taylor, principal of Kelly Taylor Interior Design will discuss the important role of a detailed discovery process, an often overlooked aspect of a project, yet the key not just to the success of design but to meeting extraordinarily tight deadlines and budgets.

The presentation will be followed by a tour of the store, which opened in May of 2017.

These events are being recorded and photographed. By attending, you give your consent to be photographed, filmed, taped, and/or recorded.


Principal/Co-owner of KITE Architects

Christine M. West

Christine is excited to be a part of the unique creative community that makes Providence special and is a firm believer in environmentally and economically sustainable urban neighborhoods. KITE Architects works with community organizations and innovative developers on projects at a variety of scales, with an emphasis on uncovering hidden possibilities in each design challenge. Christine is Chair of the Providence City Plan Commission, is a member of the Providence Building Board of Review, and currently serves on the State of RI Building Code Standards committee. She is also President of the Providence Revolving Fund, and is a Past President of the Rhode Island Chapter of the American Institute of Architects. At the national level, she serves as a team chair for national and international accreditation of professional architecture schools. In her spare time, she and her husband are building an off-the-grid cabin in Groton, Vermont with the generous help of many friends.

Kelly Taylor Interior Design

Kelly Taylor

Kelly Taylor, IIDA, founded Kelly Taylor Interior Design in 2004, with a desire to integrate interior architectural design and sustainability solutions with decor and aesthetics. In 2012, she was honored with New England Home magazine’s “5 Under 40” Award, an honor which “spotlights the hottest emerging talent in residential design in New England.” Named a 2016 “Woman to Watch in Creative Services” by Providence Business News, Taylor’s diverse portfolio illustrates her ability to create collaborative relationships with her clients and colleagues in both commercial and residential environments. Kelly is a co-founder and past board member of DESIGNxRI, holds her Interior Design degree from Parson’s School of Design and her Master of Design Studies in Sustainable Design from the Boston Architectural College. She is certified by the National Council for Interior Design Qualification (NCIDQ), is LEED accredited and is an active participant in the city of Providence’s design and sustainability community.