Designing the CX Strategy - It’s all about YOUR customer

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What “jobs” are your customers “hiring” you to do? Do you know your customer’s unmet needs and moments that truly matter? What are you doing well and where are you falling short when building and delivering your product and/or service?

This workshop is aimed to help you (i) Better understand your customer’s unmet needs and (ii) Build a transformational customer journey to deliver experiences at “key moments of truth”

Part 1: Capturing the Voice of YOUR Customer

Part 2: Designing the Signature Moments in YOUR customer’s journey


Workshop Details:

  • First Session: Monday 6/15, 10:30AM-12PM
  • Second Session: Friday 6/19, 10:30AM-12PM

Registering for the workshop registers you for BOTH online sessions.

All online workshop sessions happen on Zoom. A link to the Zoom room will be emailed to participants before the first session.


* DESIGNxRI has a funding partnership with the State of RI that can cover all costs of the participation if you meet the eligibility requirements. Once your eligibility is confirmed, a comprehensive REAL JOBS RI enrollment package will be emailed to you to complete your FREE participation. All paperwork MUST be filled out BEFORE the workshop to participate in the workshop. You must be able to attend all sessions of your workshop in order to qualify for this grant.


verteXD, Founder & CEO

Kiran Uppuluri

Kiran brings a human-centric, analytical, and strategic approach to help drive customer growth alongside building customer success and designing experience – one that reflects how the industry and the interaction models, between customers and their service providers, are changing.

A thought leader in the industry, she built verteXD based on years of leadership experience at some of the most innovative companies such as Deloitte Consulting, Fidelity Investments and most recently as Senior Vice President of Customer Experience at Citizens Bank. Kiran earned her MBA from the Robert H. Smith School of Business at University of Maryland College park, her MS in Applied Mathematics from Clemson University, and her BS in Mathematics from the Indian Institute of Technology (IIT), India.