12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment campaign concept can substantially improve a brand’s beauty in the talent market. And the bright side is that it doesn’t constantly need a crazy budget!

Now is the time to inject some creativity and fun into your recruitment projects and shake up those boring, tired recruitment tactics that generally start with publishing on task boards (boring).

When your skill team begins developing initial, interesting campaign concepts that tie into and reinforce your general recruitment method, you’ll rapidly find how to draw in the best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are all about establishing enjoyable and engaging ways to attract good candidates to your brand name and make a bigger effect on candidates.

Examples include recruitment by means of a dating app, using a mystical code to break, hosting meet-ups, or enlisting the assistance of an immersive virtual trip.

– You can develop imaginative ideas for your recruitment project by evaluating the concerns your talent team has now, looking into how other companies hook applicants, or brainstorming brand-new ideas with your team.

– Three examples of companies believing outside the box consist of IKEA’s 3D-printed meatball project, Volvo’s S90 design lorry that interviews its own professionals, and a really enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so continue reading).

– After introducing your campaign, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can select from our library of over 150 test design templates to improve and automate your employing procedure.

What is a creative recruitment campaign?

Recruiters or talent acquisition teams that utilize initial recruitment project concepts, such as games, crack-the-code tests, AI recruitment bots, or video material, link directly with the hearts and minds of their target market.

How do you know if your company is using imaginative concepts in your technique?

Well, has the talent group been using the same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the very same traditional techniques that everyone else uses, there’s no other way your brand name will stand apart in the crowd.

When business interact with candidates in a thoughtful, impactful method with their recruitment marketing, they’re more likely to bring in the competent individuals they’re searching for. Now, here’s how your team can begin doing things in a different way.

How do business believe of innovative recruitment projects?

It’s not too complicated. Let’s walk through the steps for producing effective, initial recruitment marketing.

Step 1: Identify your group’s biggest blockers in getting top skill.

Step 2: Next, brainstorm ideas or methods to get rid of those challenges. Here are some suggestions:

– Get inspiration from other companies currently thinking out of the box.
– Put yourself in the shoes of your target audience and think about methods to communicate with them in a style and tone that will interest them, such as an animated video.
– Connect to coworkers to gather concepts from a varied group.
– Consider what your company values extremely in its existing workers.

Step 3: Bring all your concepts together and create your recruitment campaign method, consisting of the channels you’ll use to release it, such as social media and your careers website.

Step 4: Review your project expense and ensure you have the budget you need, or adjust your plan appropriately (keeping in the excellent things your target audience likes).

Step 5: Launch your project and hope your task advert and other project elements get widespread nationwide, international, (or even viral!) attention.

Do we require to outsource customized parts of our recruitment campaigns?

Possibly. We understand that not all companies have the resources to pull off every aspect of an innovative project in-house. Because case, you may require to outsource specific elements to an agency, such as:

– Designing social media or other digital ads
– Creating a video (that does not appear like your nephew took your cellphone).
– Creating a complex game or nerdy equation as a recruitment test

Ok, now for the enjoyable things.

To assist you win on this new path, we have actually gathered some really ingenious recruiting concepts below. Companies that created some original or inventive attention grabbers to draw in terrific prospects.

12 creative and inspiring recruiting campaign examples

Let’s face it, lots of companies require a recruitment procedure makeover. Especially if they wish to attract young, qualified prospects (and the business’s company brand is as interesting them as a 1970s motion picture).

The following companies (the majority of which you’ve most likely become aware of) likewise needed some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior personnel for white-collar offices.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, recommendations.
Their most original project concept was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran during the show’s season ending. It might not have featured at any huge global marketing celebration, however it sure got people talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for unsafe occupations like the army is ending up being harder.
Recruitment strategy: Using pop-culture references to bring in a vast array of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is special because it uses the concepts of great marketing or copywriting by appealing to what’s crucial to its particular target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently highly undervalued and is likewise experiencing a rapid boost in demand post-pandemic.
Recruitment method: Using emotional and aspirational messaging to bring in individuals whose worths line up with the business’s function.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is generally incredibly under-appreciated certainly requires some extra imaginative juice. Home Instead decided to utilize the services of an expert company for this campaign to revitalize their brand name and hook precisely the right kind of individuals.

The firm developed extremely emotive recruiting videos for this niche market, which 100% struck the mark with their “can’t help however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital jobs was a difficult task.
Recruitment technique: Using a major technology pattern to join the discussion and boost their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly initial project run by the Swedish furnishings maker IKEA. To attract talent that believes out of package, they invited prospective candidates for an interview over a meal of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor lacks in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work candidates looking to begin their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social networks, digital display ads, radio, and press protection.
These guys are helping to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening figure:

The industry has actually gained back 6.9 million tasks since April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes possible newbies knowledgeable about the vast array of benefits readily available with a profession in hospitality and uses reviews from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested trying to bring in 1,000 brand-new employees over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech talents who wish to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s definitely another imaginative recruitment campaign that the software application business, Atlassian, launched recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their unique idea aligned well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their innovative thinking has helped them satisfy their Australian and worldwide consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and lack of gender diversity.
Recruitment method: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) effort to help in reducing working with biases by revitalizing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment strategy: employment Targeting a very specific skill section – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another project that’s believing out of . After stumbling upon a fascinating market insight that “around 78% of British moms and dads aged 45 and over desire to handle a new obstacle once their children fly the nest”, EasyJet crafted a recruitment project targeting this particular skill pool.

Filling the crew scarcities with prospects who are over 45, whose kids have lastly flown the nest, and who are now looking for a brand-new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a popular international motor program and developing the brand name as an emerging hub for automotive software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment project method on its head for sure! The group incorporated AI into the car’s pedestrian speech innovation and automobile link system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment technique: Using an innovative, gamified method to engage passive candidates & using a totally free gift.
Tactics: Skills test was promoted on social media platforms

Our sister company, Toggl Track, wished to work with an SEO manager and idea of an enjoyable campaign that ‘d be a win-win circumstance for all. We produced a skills test obstacle and advertised it throughout social media, offering a complimentary t-shirt to applicants who accomplished high ratings.

Reaching passive candidates while spreading the word about our brand to other talented employees worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment technique: Activating a new disruptive employer brand to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s enormous skill acquisition campaign was developed by Nexus and helped offer the brand a much-needed facelift (because the merchant might not have actually been leading of numerous prospects’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to achieve?

Problem: Attracting young employees in the middle of a labor shortage.
Recruitment strategy: Taking advantage of a growing interest amongst youths in home restoration and crafting an engaging worth proposal to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that presents renovation stops working recreated as artworks, out-of-home, web, and social networks content

Intending to recruit some 5,000 people in a year in the middle of remarkable labor shortages, Lowe’s Canada was facing the significant challenge of drawing in younger workers. Partnering with a creative agency, the brand name designed a recruitment project focusing on chances for growth and learning within its network.

They have actually likewise found that 88% of Gen Z trainees wish to work for employers who offer them access to training and employment growth chances.

Training is a top priority for us, so we make certain to offer detailed training to everyone who joins our teams. Working in one of our shops is an excellent opportunity for people to gain knowledge that will benefit them all their lives.

Inspired by this insight, the brand launched a campaign and exhibition that constructs on the desire to learn by showing compelling examples of restoration failures that young individuals can avoid by working and discovering at one of the brand’s stores. Each of the exhibits had a QR code for applying straight for the different open positions.

Thinking of your next initial recruitment campaign method?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those innovative business to approach prospects.

Whatever the function, from grabbing up the very best engineers to roping in the world’s biggest salespersons, your recruitment marketing efforts make sure to strike their hearts and minds if you utilize your imagination!

One easy method to add sparkle to your next recruitment campaign while making it fun and engaging for you and potential candidates is to begin with skills tests. And, no, you don’t need to produce tests from scratch. Our test library is teeming with role-specific questions developed by the professionals.

Bid farewell to unsuitable prospects and the hours squandered screening CVs. Create a totally free Toggl Hire account today to see just how basic, enjoyable, and employment reasonable hiring can be.

Juste likes investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, informing stories and building marketing teams. She operates at Toggl Hire and discusses how organizations can recruit truly fantastic individuals.