Reel Virtual

The first virtual production studio to open in New England welcomes DESIGN WEEK attendees and the creative community to a live demo of our studio. (add)ventures, based in Rhode Island, launched virtual production last year and is leveraging the new technology in innovative ways, as well as inventing new processes to maximize the storytelling possibilities. Come and take a tour of the (add)galaxies studio, meet some (add)venturists and make some new friends.

Scott Maiocchi

Senior Vice President, Executive Producer

Scott, an Emmy Award-winning creative leader and director, serves as the Executive Producer and Senior Vice President at (add)ventures, where he leads an impressive portfolio of virtual production, broadcast, motion graphics, and animation projects. His passion for producing visually captivating experiences that inspire and engage audiences has set him apart and transformed the landscape of visual storytelling.

Scott challenges the status quo with a keen eye for authenticity and aspirational narratives, breathing fresh life into global brands. His leadership has garnered (add)ventures numerous prestigious industry accolades, including seven New England Emmy Awards and Hatch Awards.

Scott’s commitment to service goes beyond the studio. He served as a Civil Affairs liaison in the U.S. Army for 14 years, a testament to his dedication and versatility both in his career and life.

Keely Taylor

Vice President, Senior Producer

Keely handles all logistics for our in-house production studio for video and animation. She supervises and leads live action and animated projects through concept development, crew management, planning and implementation for our client partners.

In her previous role as producer, video/animation, Keely received three Boston/New England Emmy Awards for video projects she helped to direct, film and edit for client partners including Knowledge Providence, the Rhode Island Resource Recovery Corporation and the Prostate Cancer Foundation.

Prior to joining (add)ventures, Keely served as a broadcast producer for Hasbro, Inc., where she created more than 80 broadcast spots and 400 internal and online productions. Her career in video production has included editing, animating, audio engineering, photography and directing.